Obstacles to Agricultural Marketing of Dates Crop in Date Production Companies in the Kingdom of Saudi Arabia

(An Applied Study on the Production Companies of Dates in Al-Kharj Governorate)

Abstract

This study aims at identifying the obstacles to agricultural marketing of dates crop in date production companies in Al-Kharj Governorate in the Kingdom of Saudi Arabia. The study used the descriptive analysis approach to achieve its aims and test its hypotheses by designing a questionnaire for this purpose and distributed to the selected sample of employees in these companies. The study determined that there are a set of obstacles related to the environment, costs, agricultural policies and poor productivity. In addition, there are obstacles related to the marketing services themselves. The study provided a set of recommendations, the most important of which is the need to work to encourage agricultural promotion and promote the reality of the marketing processes and activities of the dates crop. As well as introducing modern methods and policies in the marketing of agricultural products in general and dates in particular, using modern technologies to communicate with the public, especially social networks and organizing the participation in date exhibitions and festivals internally and externally.