TOURISM BASED ADVERTISEMENTS IN INDIA: CONTENT ANALYSIS OF THEMES USED

Abstract

Tourism is one of the ever-growing service industry, which provides philip to economy of a country. In addition to that, it acts as an ambassador of the nation to project the image of the nation in front of the world. Perception of tourists about the tourism destination is an important parameter for choice of tourism destination. This perception is developed by the way the destinations are advertised by the respective Medias. Often there is a conflict in the way these destinations are projected by the western media and the Indian local media and government. This paper is analysing the various trends that the western and the Indian media as well as the Indian government is using to attract tourists by using content analysis methodology. Further, by using the same methodology various themes that are being projected by the Indian tourism media and government are also analysed in the paper