SOCIAL MEDIA INFLUENCERS AND CONSUMER PURCHASE DECISION WITH SPECIAL REFERENCE TO BEAUTY AND WELLNESS PRODUCTS: A STUDY OF MILLENNIALS IN PUNE

Authors

  • Muskaan Sondhi, et. al.

Abstract

Brands are always on the look -out for imaginative techniques to capture their target segment in themost constructive way and social media plays a vital role. Social media marketing involving endorsements and product placements through influencers whichis a rising trend among the young Target audience; especially millennials. This paper investigates the role of social media influencer marketing strategy in driving consumer purchase decision with special reference to Beauty and Wellness productsamongst millennial’s in Pune city

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Published

2021-03-28

How to Cite

et. al., M. S. . (2021). SOCIAL MEDIA INFLUENCERS AND CONSUMER PURCHASE DECISION WITH SPECIAL REFERENCE TO BEAUTY AND WELLNESS PRODUCTS: A STUDY OF MILLENNIALS IN PUNE. International Journal of Modern Agriculture, 10(2), 153 - 161. Retrieved from https://modern-journals.com/index.php/ijma/article/view/736

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