A Study on Customer Satisfaction towards Life Insurance Corporation of India

(With Special Reference to Thanjavur Town)

Abstract

This paper examines the degree of customer satisfaction with Life insurance Corporation in Thanjavur Town. Growing peoples knowledge of life uncertainty and increasing competition in the insurance market makes it necessary for insurance providers to consider the requirement of their customers. The primary objective of this research is to understand the satisfaction of customers with LIC. This study is based on primary data collected from 100 policyholders in Thanjavur Town by questionnaire and data analyzed with statistical methods like percentage, and chi-square was used to classify factors responsible for customer satisfaction with LIC.