1.
et. al. SR. CONSUMER’S IMPULSIVE BUYING BEHAVIOR ON E-COMMERCE PLATFORM: AN EXPLORATORY STUDY ON THE INFLUENCE OF EXTERNAL AND INTERNAL FACTORS. IJMA [Internet]. 2021Mar.28 [cited 2024Apr.18];10(2):465 - 483. Available from: http://modern-journals.com/index.php/ijma/article/view/768