Irfan Ullah, Fayaz Ahmad, Waheed Ullah, Ijlal Haider, Syed Fahad Shah, Akhtar Ali. 2021. “Organic Fruit Farming: An Empirical Analysis of Consumers’ Willingness to Pay in Khyber Pakhtunkhwa Province of Pakistan”. International Journal of Modern Agriculture 10 (2):3364 -81. http://modern-journals.com/index.php/ijma/article/view/1179.