et. al., S. D. . (2021). TRADEMARKS, BRAND ENGAGEMENT AND PANDEMIC 2020: A NEED OF NEW APPROACHIn this current pandemic situation, the businesses are affected globally. In such circumstances it is essential that trademark owners are vigilantly monitoring use and abuse of their ma. International Journal of Modern Agriculture, 10(2), 1450 - 1457. Retrieved from http://modern-journals.com/index.php/ijma/article/view/867