@article{et. al._2021, title={SOCIAL MEDIA INFLUENCERS AND CONSUMER PURCHASE DECISION WITH SPECIAL REFERENCE TO BEAUTY AND WELLNESS PRODUCTS: A STUDY OF MILLENNIALS IN PUNE}, volume={10}, url={http://modern-journals.com/index.php/ijma/article/view/736}, abstractNote={<p>Brands are always on the look -out for imaginative techniques to capture their target segment in themost constructive way and social media plays a vital role. Social media marketing involving endorsements and product placements through influencers whichis a rising trend among the young Target audience; especially millennials. This paper investigates the role of social media influencer marketing strategy in driving consumer purchase decision with special reference to Beauty and Wellness productsamongst millennial’s in Pune city</p>}, number={2}, journal={International Journal of Modern Agriculture}, author={et. al., Muskaan Sondhi,}, year={2021}, month={Mar.}, pages={153 - 161} }