AGRI-BUSINESS IN RURAL MANAGEMENT AND SUSTAINABLE AGRI-MANAGEMENT APPROACH
India has a vigorous marks of change in agricultural activities. Noticeable enhancement has originatedwith theimplementation of managing practices by on-farm & off-farm operation in Agriculture sector. Agriculture business has grown out of new input and output matrix. Agriprenuers come to understand the need of a quality change and price accumulation in farming. Risks and uncertainties are certain parameter of up-to-date business.Helping farmer and valid farming has become the essentiality of an hour. This paper observesthat how under liberalization & globalization, agriculture-business has untied new views for growth & development of the rural income and of agricultural economy. The challenges of the rural income must be balanced that will provide superior management in Indian economy. The precise type of administrative skill and innovative knowledge sprinkled with appropriateevents by government that support in fulfilling the growing desires of agriculture-business.Development of management practices undertakes environmental concerns and promotes towards the productivity of crops.Agroindustry has opened latestoutlooks for growth & development of rural budget and ofagricultural income, under liberalization and globalization. With the help of current studytasks of rural economy can be well-balanced provided there is improved management in an economy Organic farming, Green manuring and Biodynamic agriculture are the fewer alternatives but economic viability and acceptance are some limitations that have to be examined for wider implementation of such practices.