PREFERENCE OF MOBILE PLATFORMS: A STUDY OF iOS VS ANDROID

Abstract

The alteration of mobile devices and its utility has made a massive impact on economic development worldwide and with multiple mobile platforms that have emerged in recent years has always been an arguable topic. In a short span of a decade, the smartphone has become a ubiquitous part of our lives in predictable ways, and in ways that nobody saw coming. The supply of various mobile apps from the App Stores has created a massive market value for many businesses and individual app developers beyond the world. The industry peaked with the fast evolution of mobile devices and also gave rise to contemporary operating systems. The rapid development of technology in the Operating system has most affected the users.The outcome of the paper will give a better idea of a preferable platform for mobile devices and the result obtained by this paper can guide in designing and development of applications.