CONTROLLING THE IRAN'S ECONOMIC MARKET FLUCTUATIONS USING MEDIA MANAGEMENT
Nowadays one the crisis in Iranian society is the fluctuation of the "economic market". Managing this fluctuation has become a serious concern of the political system. It seems in this sensitive period, the impact of geopolitical changes and dealers on the volatility of Iran’s economic market is more than its economic foundations. Considering the nature of these influences, one of the factors that can be used to manage the volatility of the Iranian economic market is "media".
This is the media management that adopts a specific strategy for the fluctuating economic market which leads to its management performance.
In the recent study, it has been explained the evaluation of different perspectives on Iran's economic market volatility and analyzing various media strategies to manage this fluctuation, with adopting a strategic approach. Ultimately, it will be introduced a basic strategies for media managers which can help them presenting effective management. A survey method has been used for explaining various perspectives. Its statistical domain includes elites and managers of economic sector. These perspectives have been used to from the SWOT Table. In this method the strengths and weaknesses, the opportunities and threats facing media management has been evaluated. Finally, using this model, the strategies for media management in managing the economic crisis and market fluctuation are explained.
Among the most important strategies presented; the awareness of the people, the establishment of coordination between people and authorities in crisis situations, and the creation of a sense of trust towards the government, are introduced as the most important management tools and strategies for media management.