INTRODUCTION OF MARKETING STRATEGIES IN INDIAN AGRICULTURE: A REVIEW PAPER
In India, the majority of the population remained directly or indirectly living off agriculture. The system of Indian agriculture has undergone many changes. India, a farming economy in particular, has healthy indicators of agrarian transition and associated activities. As other industries rely on it, India viewed farming as a precious tool for economic growth. Efficient integration of agriculture backwards and forward has led to the globally competitive cost and quality production system. Cooperatives are apparently in a good position to coordinate product differentiation and integrate them into profit production activities on farm level. Indian agriculture, through proper and better management practices, can be balanced and productive. This study highlights past and current scenarios, obstacles and potential suggestions for agricultural marketing prevalent in India. In addition, the marketers should effectively exploit the opportunities offered by agricultural marketing..
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