INDIAN CONSUMER’S PERCEPTION WITH REGARDS TO SUSTAINABLE PACKAGING FOR PRODUCTS BOUGHT FROM E-COMMERCE PLATFORMS
This research paper is aimed at conducting a quantitative analysis among Indian consumers of e-commerce products by collecting responses of 103 consumers. The main purpose of this research paper is to understand the perception of the Indian consumer with regards to using the option of providing products with sustainable packaging from e-commerce platforms and to also provide suggestions to e-commerce companies based on the responses collected from the survey and by reviewing various research papers, news articles, student papers and open-source data which will be utilized to study the fast growth of the c-commerce sector in the Indian market, study its implications on the environment, and provide proper solutions to the issue created by over-use of single-use plastic. Also, successful instances of the usage of sustainable packaging materials in businesses will be studied and proper inputs from those examples will be considered while giving conclusions to the paper. Besides, the suggestions will not be centered for e-commerce only it will also be able to help out any other organization which aims to utilize sustainable packaging in their product delivery services might also be able to use the results and conclusions collected from this research study.