A STUDY ON USE OF AGRICULTURE MARKETING IN AGRICULTURE
In India, farming gives a huge kind of revenue for most of the country's populace in some structure. The institutional arrangement of Indian horticulture has numerous weaknesses and difficulties, which are quickly developing with numerous advances. India's non-agribusiness area is basically dependent on agrarian areas for improvement. In terms of quantity, efficiency, and expense, efficient market integration has resulted in a low-cost manufacturing method. Agricultural cooperatives are a viable option for value-added production in agriculture and related fields. Agriculture in India can be improved with successful and proper management. Agriculture is India's main source of revenue. Most of India's populace actually lives in provincial zones, with farming and related exercises filling in as the essential source of revenue. Despite the government's efforts, there is still a disparity between a farmer's investment and the return on that investment. As a result, the aim of this study is to investigate the influence of various factors on farmers' attitudes toward agricultural produce marketing and the use of marketing in agriculture which will help the researchers to understand the concept of agricultural marketing in detail.
- 2021-07-13 (2)
- 2021-03-30 (1)