STUDY THE EFFECTIVENESS AND BEST PRACTICES OF ORGANIZATIONAL BRANDING AND COMMUNICATION
Purpose: The purpose of this case is to understand the existing branding and communication practices with respect to the Human Resources processes of an Indian multinational corporation that provides information technology, consulting and business process services, so as to understand the effectiveness of the said processes and to identify possible problem areas.
Methodology: The method followed is a case based approach. Detailed one on one interviews were taken of senior managerial employees, engineering employees and ex-employees. Transcripts of the interviews were used for further analysis. Data was sourced from the company website, enterprise social networking site used for private and internal communication within the organization and social media platforms.
Findings: Strategies used by the organization to brand and communicate its HR processes to its employees were explored, and its findings could be linked to internal and external branding and communication of HR processes, employee engagement, career progression and employee motivation. This case could be used as an example to teach about the challenges faced by HR in large IT companies.
Originality/Value: The aspect of external branding and communication of the Human Resource processes of an Information Technology company adds to the novelty of the case.
Practical Implication: This case might help the readers get a better understanding of the psyche of an employee and their approach towards the HR processes at an organization.