A STUDY ON STORE LAUNCH AND PROMOTION EFFECTIVENESS ANALYSIS IN APPAREL INDUSTRY

Authors

  • Anand Saraswat , et. al.

Abstract

Purpose – The main objective of this research paper is to deduce an appropriate way to find the effectiveness of store launch activities and promotions. This paper proposes a robust mechanism to gauge the effectiveness of the promotions.

Design/Methodology/Approach – Analysis is kept as quantitative as possible to have a deeper understanding of the impacts of different promotions on sales and revenue.

Findings  –  Evaluating the  effectiveness  will  eventually  help  companies   to  build their  future  strategies and  required changes  in   those   promotions.   Study reveals that proper evaluation of store launch and Inaugural promotions makes a difference because it makes a first-hand positive impact on the consumers. Inappropriate promotional activities can lead to the direct loss of the company and can also affect the top line of the company.

Practical implications – The proposed mechanism can be leveraged to compare promotions and their effectiveness.

Originality/value – Though  this  study  we  came  up  with  a  scaling  technique  used to measure and compare two promotions.

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Published

2021-03-28

How to Cite

et. al., A. S. , . (2021). A STUDY ON STORE LAUNCH AND PROMOTION EFFECTIVENESS ANALYSIS IN APPAREL INDUSTRY. International Journal of Modern Agriculture, 10(2), 913 - 922. Retrieved from http://modern-journals.com/index.php/ijma/article/view/801

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Articles