Impact of Corporate Sponsorship on Brand Outreach of Sports Tournaments

Abstract

The research is conducted to probe why sports franchises experience a lot of success through their sponsorship deals. With the review of Literature, it was established that the enthusiasm of the fans plays a major role in the same. This research however, was not merely limited to the collection of secondary data through literature. The primary data of the research was the main part based on which the results of the research were brought about. The research activity that was chosen in this particular case is interview questions. Repeated follow up questions were asked to the participants of the research process to gather a proper standard of data.