“Influence of E-Commerce Growth on Retail Marketalong with Covid Impact”


  • Pratisha Akar, Dr. Neha Mathur


Since the outbreak of the new coronavirus ailment (COVID-19) pestilence, there's raising advertency on the breaks arising from the boiling point through aggrandizing the uptake of E-commerce and digital answers. As a new form of commerce, E-commerce shopping is coming popular among consumers in India, which has aroused great interest among exponents and experimenters. Building a theoretical model from the perspective of IT affordance, our study examines about effect of E-commerce on retail market and its growth. The e-commerce industry continues to evolve and experience high growth in both developed and developing markets.  Due to this our retail markets or local markets have shown a critical downfall, which includes various reasons, Reasons have been studied in detail. This proposed research adopts a questionnaire survey method to collect data from people working on E-commerce business model and people on traditional market. It has been used done on traditional retailers about interest in starting E-commerce model business. I empirically measure the model by surveying customers who have shopped via live streaming shopping platforms which plays a vital role such as flipkart.com/myntra.com/amazon.com/nykaa.com and trust on online shopping during covid. I have studied about the customer satisfaction from E-commerce shopping. Industries from Sanganer, Jaipur have been studied as it is considered to be biggest growing E-commerce industries.




How to Cite

Pratisha Akar, Dr. Neha Mathur. (2021). “Influence of E-Commerce Growth on Retail Marketalong with Covid Impact”. International Journal of Modern Agriculture, 10(2), 4311 - 4318. Retrieved from http://modern-journals.com/index.php/ijma/article/view/1335