Enigma of Food Wastage: A Consumer Behavior Prospective

Abstract

The issue of food wastage is much more rooted in the actualhandling, storage, transport of food grains and vegetables before they evenreach the consumer’s plate, the matter of food waste and the amount of foodthrown away at the consumption level, especially at the social gatherings can’tbe ignored. The food that has been wasted must be discussed keeping various reasons in mind. A huge amount of energy has been utilized during its production and distribution and as the food wastage occurs so does the wastage of all the input amount of energy goes to waste along with it. In this Article the researcher is drawing attention to explore driving force of food wastage at different level most significantly at consumption level, and also examine ethical behavior of consumer toward food wastage. Researcher also thrown some light on various measurement scales to measure consumer attitudes towards food wastage.This research is based on extensive literature review and concludes with an account of various caused of leading food wastage at consumer level along with impact and ethical behavior of consumer toward food wastage.