The Impact Of E-Satisfaction, Personality Traits, Religiosity And Locus Of Control On Investor’s Decision Making With Mediating Role Of Financial Behavior And E-Loyalty

Abstract

The motive of this research is to examine the relationships between e-satisfaction, personality traits, religiosity, locus of control, financial behavior, e-loyalty and investor’s decision making in mutual funds companies in Pakistan. A random sample of 300 investors was collected through online Google forms. The results display that e-satisfaction has positive impact on financial behavior and personality traits (introversion/extroversion, openness conscientiousness and agreeableness) significantly influence the e-loyalty. Moreover, religiosity and internal locus of control positively affects the financial behavior and e-loyalty, respectively. The results also disclose that e-satisfaction, personality traits, religiosity and internal locus of control positively and indirectly influence the investor’s decision making. The implications of the study provide a best direction to the investors.